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About SPI
SPI is a Marketing Communication Consulting Group representative of Japan.

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Company Profile

Address
Iwanami Shoten Hitotsubashi Bldg. 15F, 2-5-5 Hitotsubashi Chiyoda-ku, Tokyo 101-0003
Representative Director
Yusuke Akiba
Foundation
1995
Capital
10,000,000 yen
Number of Employees
30 (as of Dec. 2007)
Sales
440,000,000 yen (fiscal year 2007)
Clients' Industries
  • Automobile
  • Financial services / Insurance
  • IT / Telecommunication
  • Sportswear & equipment
  • Toiletry
  • Cosmetics
  • Beverages
  • Foods
  • Cinema
  • Theme parks & entertainment
  • Pharmaceuticals
  • Credit card services
  • Publishing

Membership

  • Japan Advertising Association
  • Japan Academy of Advertising
  • Japan Marketing Association
  • Japan Association for Consumer Studies
  • Japan Institute of Marketing Science
  • The Japan Academic Society of Direct Marketing
  • The Behaviormetric Society of Japan

Chronology

SPI is a pioneer of strategic media planning in Japan. We are a member of the Japan Advertisers Association and we are working daily on improving marketing investment efficiency.

1995
 Established Strategic Planners International
/Began TV audit services (MPA)/Began Shnchro-tron (MCP)
1997
 Began Synthesis services (MSA)
1999
 Became a member of Japan Advertisers Association
2000
 Became a member of Aegis Group, and changed corporate name to Carat SPI
/Began SPIRIT services (MDM)
2003
 Changed corporate name to SPI
2004
 Began PRocess services (MCC)
2005
 Began KPI Explorer services (MMC)
2006
 Due to operational expansion, office transferred to Hitotsubashi, Chiyoda-ward
2008
 Established Metrics
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