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About SPI
SPI is a Marketing Communication Consulting Group representative of Japan.

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Company Profile

Address
Iwanami Shoten Hitotsubashi Bldg Bekkan.3F, 2-4-4 Hitotsubashi, Chiyoda-ku,Tokyo 101-0003 Japan
Representative Director
Tomoyuki Michihata
Foundation
2014(succession of a business from original “SPI” established in 1995, including whole “media cost-datapool”)
Capital
10,000,000 yen
Clients' Industries
  • Automobile
  • Financial services / Insurance
  • IT / Telecommunication
  • Sportswear & equipment
  • Toiletry
  • Cosmetics
  • Beverages
  • Foods
  • Cinema
  • Theme parks & entertainment
  • Pharmaceuticals
  • Credit card services
  • Publishing

Membership

  • Japan Advertising Association
  • Japan Marketing Association

Chronology

SPI is a pioneer of strategic/statistical media planning/analysis & Media buying audit sector in Japan. We are a member of the Japan Advertisers Association and we are working daily on improving marketing investment efficiency.

1995
Established Strategic Planners International
/Began TV audit services (MPA)/Began Shnchro-tron (MCP)
1997
Began Synthesis services (MSA)
1999
Became a member of Japan Advertisers Association
2000
Became a member of Aegis Group, and changed corporate name to Carat SPI
/Began SPIRIT services (MDM)
2003
Changed corporate name to SPI
2004
Began PRocess services (MCC)
2005
Began KPI Explorer services (MMC)
2006
Due to operational expansion, office transferred to Hitotsubashi, Chiyoda-ward
2013
Aegis became a member of Dentsu group with guaranteeing SPI's independency
2014
SPI had been completely independent from Dentsu/Aegis group officially & legitimately by MBO