Approaches for Companies to Share Internally Expertise of Advertising

Recently, from the viewpoint of enhancing company competitiveness by improving the efficiency of business processes, there has been a marked movement to try and establish 'knowledge sharing systems' within organizations. With advertising knowledge, an inefficient business process has been brought to light by frequent personnel reshufflings, and lack of cooperation and understanding from all the departments concerned. As such, the necessity for formulating ad-related knowledge and the building of systems to be able to share information between business associates increases every day.

Even before the current state, SPI had been offering a service for providing ad-related expertise to a lot of clients, both in the form of holding training 'workshops' and the construction of 'e-learning systems' on the subject of general advertising tasks. Specific strategies for one of the stages with the 'SPI Scorecard' (introduced in our June e-newsletter) called the 'viewpoint of learning and growth', can be developed from these workshops and the establishment of an e-learning system. Also, conducting these workshops and establishing an e-learning system produces positives results, such as the closing of the 'skills gap' between staff of different departments, and the sharing of knowledge for effective and efficient communications.

This service is based on longtime field experience, as well as a bit of a scientific approach. Here is a brief introduction to the mechanisms of this service:

 

The content of the provided expertise covers general ad-related knowledge, centering on the ad media strategy (i.e., objective/KPI setting, planning, buying, post-buy analysis, audit, evaluation of performance, feedback). But we complete our preparations based on the various demands of the client (e.g., selection of a knowledge theme, adjustments for various knowledge levels, etc.)

SPI has received high marks for our actual performance of this service by a lot of clients. For example, we constructed an e-learning system for Media Managers of Company A. And we have held training workshops for many clients on the subject of media planning and buying strategies.

Actual process of this service

Author: SPI

Please contact us with questions or for more detailed information.
spiindex@spi-consultants.net