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Supporting the PDCA in marketing communications, SPI 6M actualizes ROI improvement and the continuous growth of companies and brands.

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Responding to the different issues of each client, we carefully select and provide service from the six service-categories cyclopaedically or part-intensively. For example;

  • MPA is “Media audit (Media buying audit)”, assessment & validation for media buying from the perspective of cost & media-quality. Also, it includes “Agency-evaluation” and “Agency pitch management”. SPI is the most experienced/long-history in this field in Japanese market.
  • MSA (Statistical-modeling/Analysis) and/or MCP(Media-planning) for clients to allow them to specifically examine the cost-benefit performance of their marketing investment.

SPI calculates and determines the service to meet each client’s own issues and purposes.