SPI, a pioneer of strategic/statistical media planning/analysis & Media buying audit sector in Japan,
encourages “optimizing marketing ROI” and “achieving transparency / accountability”,
has analyzed the TVSpot cost trend in the latest Japanese market, according to “SPIIndex = TVSpot cost benchmark (Market average) in the Japanese market”.
●What is the “SPIIndex” for Cost Analysis ?
…SPIIndex is the “TVSpot cost benchmark (Market average) in the Japanese market”.
…It is originally developed by SPI, which is referring to “Sales and GRP of All TV Spots” and “SPI’s TV Spot cost-datapool (mining media buying costs of over 100 advertisers)”
It has been concluded that:
1, 1% deflation in 2015 1st-half after the end of 2014
■The trend of SPIIndex = TVSpot cost benchmark (Market average) in the Japanese market
2, Costs in 2015 2nd half are forecasted to remain at the same level or slight deflation
3, Costs in 2016 1st half are forecasted to be a little bit inflation against previous year
●SPI Index forecast, Methodology
Shiro Kokue: Senior consultant
Ayumi Watanabe: Assistant analyst / Assistant Manager of Public-Relation
Please contact us with questions or for more detailed information.