SPI, a pioneer of strategic/statistical media planning/analysis and the media buying audit sector in Japan, encouraging optimization of marketing ROI and the achievement of transparency / accountability, has analyzed the TV Spot cost trends in the latest Japanese market, utilizing SPI INDEX = TV Spot cost benchmark (market average) in the Japanese market.
●What is the “SPI INDEX” for Cost Analysis ?
SPI INDEX is the TV Spot cost benchmark (market average) in the Japanese market. It was originally de-veloped by SPI, referring to Sales and GRP of All TV Spots and SPI’s TV Spot cost data pool (mining me-dia buying costs of over 100 advertisers).
We have concluded:
1) Slight deflation during January-October 2015
2) Total costs in 2015 forecasted to remain at the same level due to inflation in November and De-cember
■The trend of SPI INDEX = TV Spot cost benchmark (market average) in the Japanese market
3, Costs during the first half of 2016 were forecast to be inflationary against the previous year, then inflation was halted during the second half
●SPI INDEX forecast, Methodology
Shiro Kokue (Senior Consultant)
Ayumi Watanabe (Assistant PR Manager)
Please contact us with questions or for more detailed information.