SPI, a pioneer of strategic/statistical media planning/analysis & Media buying audit sector in Japan,
encourages “optimizing marketing ROI” and “achieving transparency / accountability”,
has analyzed the TVSpot cost trend in the latest Japanese market, according to “SPIINDEX = TVSpot cost benchmark (Market average) in the Japanese market”.
●What is the “SPIINDEX” for Cost Analysis ?
…SPIINDEX is the “TVSpot cost benchmark (Market average) in the Japanese market”.
…It is originally developed by SPI, which is referring to “Sales and GRP of All TV Spots” and “SPI’s TV Spot cost-datapool (mining media buying costs of over 100 advertisers)”
It has been concluded that:
1, Costs in Y2015 are totally same level against Y2014
2, Inflation comes from end of Y2015 to Y2016 1st half, however, it is forecasted be stopped at the mid of Y2016
■The trend of SPIINDEX = TVSpot cost benchmark (Market average) in the Japanese market
3, Costs in 2016 2nd half are forecasted to be deflation against previous year, at least until March in Y2017
●SPI Index forecast, Methodology
Shiro Kokue: Senior consultant
Ayumi Watanabe: Senior analyst / Assistant Manager of Public-Relation
Please contact us with questions or for more detailed information.