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SPI has established SPI Interactive, a wholly owned subsidiary company focusing on digital media consultation & auditing.
SPI is a pioneer of strategic/statistical media planning/analysis and a pioneer in the media buying audit sector in Japan, encouraging optimization of marketing ROI and achievement of transparency / accountability of media planning & buying in Japan.
Having faced ever increasing needs in the digital media field such as 1) Transparency, 2) Independency & Objectivity in Data Management and 3) Education & Knowledge Development, SPI has decided to found a professional digital media consultation & auditing company with a uniquely independent / objective standpoint. Takahiro Doi, a specialist in digital media, has assumed the position of CEO.
SPI has encouraged / strengthened the improvement of digital media buying from the perspective of both cost performance & transparency, ensuring the safety & objectivity of data-management while promoting the education & knowledge development of digital marketing teams amongst advertisers.
SPI strongly believes we will be further able to contribute our very enriched & specialized knowledge to our clients via collaboration with SPI Interactive.
■ Address: Iwanami Shoten Hitotshubashi Bldg Bekkan, 7F, 2-4-4 Hitotsubashi, Chiyoda-ku, Tokyo 101-0003 Japan
■ CEO: Takahiro Doi
■ Foundation: June 1st, 2017
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