SPI, a pioneer of strategic/statistical media planning/analysis & Media buying audit sector in Japan,
encouraging “optimizing marketing ROI” and “achieving transparency / accountability”,
has analyzed the TVSpot cost trend in the latest Japanese market, according to “SPIINDEX = TVSpot cost benchmark (Market average) in the Japanese market”.
●What is the “SPIINDEX” for Cost Analysis?
…SPIINDEX is the “TVSpot cost benchmark (Market average) in the Japanese market”.
…It is originally developed by SPI, which refers to “Sales and GRP of All TV Spots” and “SPI’s TV Spot cost-datapool (mining media buying costs of over 130 advertisers from Y1995)”
It has been concluded that:
1, Costs in Y2017/1-12 rise totally almost 0% against the previous year
2, Inflation ratio in Y2017/1st-half was +2%, however, it has been canceled in Y2017/2nd-half
■The trend of SPIINDEX = TVSpot cost benchmark (Market average) in the Japanese market
3, Costs in Y2018 is forecasted to be same or slight-inflation against Y2017, then slight inflation until beginning of Y2020
●SPIINDEX forecast, Methodology
Shiro Kokue: Partner / Senior consultant
Ai Ono: Analyst
Aimi Kobayashi: Assistant
Please contact us with questions or for more detailed information.