SPI NEWS
SPI Survey Report: 15-29 year-old Females come in number 1
amongst those talking about “Dating / Relationships”
Thank you for reading the SPI newsletter.
Until last year, SPI had reported on our original data “SPI Index-basecost” (all advertisers’ average). This data has continued to be opened irregularly, and in 2013 we surveyed and analyzed a variety of topics using SCS (SPI Consumer Survey), which is also SPI originally owned data.
＊CCS：
・SPI Original Survey, conducted in numerous countries around the world.
・CCS2012＝ 6,000 samples in Japan / investigated according to prefecture.
【Survey in Feb. 2012】15-29 year-old Females number 1 amongst those talking about “Dating / Relationships”.
We carried out a survey on sex and age groups who talk about “Dating / Relationships”, and also on their media-habits, lifestyles and hobbies via CCS 2012 (only Japan).
＊Definition of person who talks about their lover or going on a date
…Samples who answered “YES” to the following questions under the item “dating / relationships”
（1）Sought advice （2）Given advice （3）Generally discussed
(Within 3 months from the day the survey was carried out）
1, Analysis according to sex and age group
It was found that the ratio of those who talked about “Dating / Relationships” was the highest among 15-29 year-old Females.
2, Analysis of 15-29 year-old Females who talk about “Dating/Relationships” according to districts
In the 15-29 year-old Female group, the district with the highest ratio of those talking about “Dating/Relationships”, was Kanto at 36%
3, Media-habit analysis of 15-29 year-old Females who talk about ”Dating/Relationships”
Overall, the result was 15-29 year-old Females who talk about “Dating/Relationships” generally connected with media much longer than all 15-29 year-old Females do, notably 15% longer in Magazine, 20% longer in Internet via mobile and SNS.
4, Analysis of lifestyles & hobbies of 15-29 year-old Females who talk about Dating/Relationships”
It is possible to say that the 15-29 year-old Female who talks about “Dating/Relationships” is an energetic woman who has leadership qualities, and who is more ambitious and serious in a love relationship.
Following is a summary of this analysis.
Shiro Kokue
Senior consultant
Please contact us with questions or for more detailed information.
spiindex@spi-consultants.net
Notice
- This report and its contents are NOT officially guaranteed by SPI, though SPI may deem it worthy according to reliable information, resources & methodology.
- This information is confidential and belongs to the copyright of SPI. Any reference to this information is to include ‘according to SPI’
