Thank you for reading the SPI newsletter.
Until last year, SPI had reported on our original data “SPI Index-basecost” (all advertisers’ average). This data has continued to be opened irregularly, and in 2013 we surveyed and analyzed a variety of topics using SCS (SPI Consumer Survey), which is also SPI originally owned data.
・SPI Original Survey, conducted in numerous countries around the world.
・CCS2012＝ 6,000 samples in Japan / investigated according to prefecture.
We carried out a survey on sex and age groups who talk about “Dating / Relationships”, and also on their media-habits, lifestyles and hobbies via CCS 2012 (only Japan).
＊Definition of person who talks about their lover or going on a date
…Samples who answered “YES” to the following questions under the item “dating / relationships”
（1）Sought advice （2）Given advice （3）Generally discussed
(Within 3 months from the day the survey was carried out）
Please contact us with questions or for more detailed information.