SPI, a pioneer of strategic/statistical media planning/analysis & Media buying audit sector in Japan,
encourages “optimizing marketing ROI” and “achieving transparency / accountability”,
has analyzed the TVSpot cost trend in the latest Japanese market, according to “SPIINDEX = TVSpot cost benchmark (Market average) in the Japanese market”.
●What is the “SPIINDEX” for Cost Analysis ?
…SPIINDEX is the “TVSpot cost benchmark (Market average) in the Japanese market”.
…It is originally developed by SPI, which is referring to “Sales and GRP of All TV Spots” and “SPI’s TV Spot cost-datapool (mining media buying costs of over 100 advertisers from Y1995)”
It has been concluded that:
1, Costs in Y2016/1-9 rise totally +2% against the previous year
2, Inflation ratio in Y2016/1-5 was high, however, it is mildly down from the mid of Y2016
■The trend of SPIINDEX = TVSpot cost benchmark (Market average) in the Japanese market
3, Costs in Y2016/10-Y2017/8 are forecasted to be deflated against previous year, and that might cancel the inflation-ratio occurred on the end of Y2015 to latest
●SPIINDEX forecast, Methodology
Shiro Kokue: Senior consultant
Ayumi Watanabe: Senior analyst / Assistant Manager of Public-Relation
Please contact us with questions or for more detailed information.